“The word ‘passion’ is often tossed around casually as something necessary for great work. What’s ignored is that the root of passion means ‘to suffer.’ When you are passionate about something, it means you are willing if necessary- to suffer a bit on behalf of it, because you care so deeply. Great contributors have discovered a productive passion, or an outcome that they are so committed to that it fuels and animates their work.”

Todd Henry

The Accidental Creative

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